James Dyson's Book: Against The Odds.
James Dyson's Book: Against the Odds: An Autobiography.
This is a recycled book in great used condition. The book is the story of James Dyson. It covers his upbringing and describes why he believes he has the mindset that he does. It covers his education and training and the lucky breaks he received along the way. It details his first forays into design and marketing on other people's behalf. It explains his moment of realisation when he made the quantum mental leap from a machine in his workshop to a vacuum cleaner design. It then covers the more than 10 years he struggled to make it a mainstream product and delves into the nasty things big multinationals will do to slow you down.
It describes the huge lengths he went to during this period to get to the point where he was making vacuum cleaners. How much personal debt he accumulated. How much he spent on legal battles with multinational companies trying to cheat him. How it affected his personal life. It is easy to sympathise with him while reading the book and in similar situations it is hard to imagine many people would have continued.
The book is written in a friendly style and broken up into chapters covering chronological sections of the story. It would be good reading for anyone entering the design or manufacturing business (cover photo may vary).
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Tags: James Dyson, Against the Odds, Dyson Book, 978-0752809816